DSR

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  Christopher Anosike August 1, 2024 at 3:37am

  The biggest difference between your generation and older generations is the
  power of propaganda, but more specifically the media. The media perpetuates race and
  gender stereotypes. The media influences our perception of the general population to
  change drastically. Ads aim to target different demographics within the realm of race and
  gender. The parties involved with gender are men and women. Also, the parties involved
  with race are African Americans, Caucasians, Asians, and Hispanics. In ads, these
  demographics are portrayed conveying a host of emotions. These emotions are shown
  through inappropriate behavior and thought-provoking mannerisms. The media is
  responsible for this alteration in code of conduct and attitude.
  In a matriarchal advertisement, women are depicted as dominant forces, while
  men are depicted as passive. In a patriarchal advertisement, men are depicted as dominant
  forces whereas women are depicted as submissive. In beverage-centered ads, women are
  predominantly illustrated as being passive individuals whereas men are illustrated as
  being assertive individuals.
  Similarly, In African-American-centered ads, blacks are mainly represented as
  urban individuals. African Americans are primarily depicted as being linked to
  metropolitan settings. In Caucasian-based ads, whites are represented as rural people.
  Furthermore, Caucasians are linked to suburban settings. Specifically, blacks are
  predominantly seen in street wear, whereas whites are predominantly dressed preppy in
  ads. On one hand, Asians are predominantly portrayed as having lackluster or dull
  personalities. On the other hand, Hispanics are symbolized as having radiant, or outgoing
  personalities. Asians are primarily portrayed as dull or mundane scenery. Hispanics are
  mainly portrayed in lively sceneries. Particularly, Asians tend to be shown wearing plain
  clothing in ads whereas Hispanics are shown wearing colorful clothing in ads.
  These distinctions show that there are differences between social classes or
  cliques. Individuals are placed in a hierarchical pyramid system according to their
  background or image. A handful of people are at the top, a large portion of people are in
  the middle, an infinite amount of people are perceived to be at the bottom and many
  people lie somewhere in between these levels of divisions. Evidently, ads speak
  volumes about a designated audience, culture or group. Some of these messages are
  hidden and ambiguous while others can be observable and obvious. Through inhumane
  character and mind-raging gestures and facial expressions, the media communicates
  various notions about race and gender. The media is responsible for the stigmas attached
  to race and gender, which, in turn perpetuates race and gender stereotypes.
  Within society, the media shapes our views of how a person should act according
  to their race and gender. It causes us to have preconceived notions about one another
  before coming to know each other. We pass judgments on people we meet based on their
  sex, or ethnic background without getting to know one another. In turn, this makes us
  narrow-minded, being that we only consider hiring individuals based on our comfort
  level or notion of what we expect a candidate should look like or behave in a particular
  situation. Consequently, we are shutting out candidates who are qualified and able to
  perform the tasks that the job demands for who we understand or are familiar with. This
  is detrimental because the job market becomes faulty as unqualified individuals affect the
  profitability and other futures prospects of a particular firm or organization.