The biggest difference between your generation and older generations is the
power of propaganda, but more specifically the media. The media perpetuates race and
gender stereotypes. The media influences our perception of the general population to
change drastically. Ads aim to target different demographics within the realm of race and
gender. The parties involved with gender are men and women. Also, the parties involved
with race are African Americans, Caucasians, Asians, and Hispanics. In ads, these
demographics are portrayed conveying a host of emotions. These emotions are shown
through inappropriate behavior and thought-provoking mannerisms. The media is
responsible for this alteration in code of conduct and attitude.
In a matriarchal advertisement, women are depicted as dominant forces, while
men are depicted as passive. In a patriarchal advertisement, men are depicted as dominant
forces whereas women are depicted as submissive. In beverage-centered ads, women are
predominantly illustrated as being passive individuals whereas men are illustrated as
being assertive individuals.
Similarly, In African-American-centered ads, blacks are mainly represented as
urban individuals. African Americans are primarily depicted as being linked to
metropolitan settings. In Caucasian-based ads, whites are represented as rural people.
Furthermore, Caucasians are linked to suburban settings. Specifically, blacks are
predominantly seen in street wear, whereas whites are predominantly dressed preppy in
ads. On one hand, Asians are predominantly portrayed as having lackluster or dull
personalities. On the other hand, Hispanics are symbolized as having radiant, or outgoing
personalities. Asians are primarily portrayed as dull or mundane scenery. Hispanics are
mainly portrayed in lively sceneries. Particularly, Asians tend to be shown wearing plain
clothing in ads whereas Hispanics are shown wearing colorful clothing in ads.
These distinctions show that there are differences between social classes or
cliques. Individuals are placed in a hierarchical pyramid system according to their
background or image. A handful of people are at the top, a large portion of people are in
the middle, an infinite amount of people are perceived to be at the bottom and many
people lie somewhere in between these levels of divisions. Evidently, ads speak
volumes about a designated audience, culture or group. Some of these messages are
hidden and ambiguous while others can be observable and obvious. Through inhumane
character and mind-raging gestures and facial expressions, the media communicates
various notions about race and gender. The media is responsible for the stigmas attached
to race and gender, which, in turn perpetuates race and gender stereotypes.
Within society, the media shapes our views of how a person should act according
to their race and gender. It causes us to have preconceived notions about one another
before coming to know each other. We pass judgments on people we meet based on their
sex, or ethnic background without getting to know one another. In turn, this makes us
narrow-minded, being that we only consider hiring individuals based on our comfort
level or notion of what we expect a candidate should look like or behave in a particular
situation. Consequently, we are shutting out candidates who are qualified and able to
perform the tasks that the job demands for who we understand or are familiar with. This
is detrimental because the job market becomes faulty as unqualified individuals affect the
profitability and other futures prospects of a particular firm or organization.
Comments
power of propaganda, but more specifically the media. The media perpetuates race and
gender stereotypes. The media influences our perception of the general population to
change drastically. Ads aim to target different demographics within the realm of race and
gender. The parties involved with gender are men and women. Also, the parties involved
with race are African Americans, Caucasians, Asians, and Hispanics. In ads, these
demographics are portrayed conveying a host of emotions. These emotions are shown
through inappropriate behavior and thought-provoking mannerisms. The media is
responsible for this alteration in code of conduct and attitude.
In a matriarchal advertisement, women are depicted as dominant forces, while
men are depicted as passive. In a patriarchal advertisement, men are depicted as dominant
forces whereas women are depicted as submissive. In beverage-centered ads, women are
predominantly illustrated as being passive individuals whereas men are illustrated as
being assertive individuals.
Similarly, In African-American-centered ads, blacks are mainly represented as
urban individuals. African Americans are primarily depicted as being linked to
metropolitan settings. In Caucasian-based ads, whites are represented as rural people.
Furthermore, Caucasians are linked to suburban settings. Specifically, blacks are
predominantly seen in street wear, whereas whites are predominantly dressed preppy in
ads. On one hand, Asians are predominantly portrayed as having lackluster or dull
personalities. On the other hand, Hispanics are symbolized as having radiant, or outgoing
personalities. Asians are primarily portrayed as dull or mundane scenery. Hispanics are
mainly portrayed in lively sceneries. Particularly, Asians tend to be shown wearing plain
clothing in ads whereas Hispanics are shown wearing colorful clothing in ads.
These distinctions show that there are differences between social classes or
cliques. Individuals are placed in a hierarchical pyramid system according to their
background or image. A handful of people are at the top, a large portion of people are in
the middle, an infinite amount of people are perceived to be at the bottom and many
people lie somewhere in between these levels of divisions. Evidently, ads speak
volumes about a designated audience, culture or group. Some of these messages are
hidden and ambiguous while others can be observable and obvious. Through inhumane
character and mind-raging gestures and facial expressions, the media communicates
various notions about race and gender. The media is responsible for the stigmas attached
to race and gender, which, in turn perpetuates race and gender stereotypes.
Within society, the media shapes our views of how a person should act according
to their race and gender. It causes us to have preconceived notions about one another
before coming to know each other. We pass judgments on people we meet based on their
sex, or ethnic background without getting to know one another. In turn, this makes us
narrow-minded, being that we only consider hiring individuals based on our comfort
level or notion of what we expect a candidate should look like or behave in a particular
situation. Consequently, we are shutting out candidates who are qualified and able to
perform the tasks that the job demands for who we understand or are familiar with. This
is detrimental because the job market becomes faulty as unqualified individuals affect the
profitability and other futures prospects of a particular firm or organization.